In these strange days of austerity, billionaire circle jerks, rising rents and Teresa May, it can sometimes feel hard to afford yourself the time or the mental space to truly indulge and focus on intensive creative pursuits. To make art, for arts sake.
How can you possibly spend weeks or months chasing perfection just for kicks when a pint of beer cost five whole pounds? How can you truly focus and invest yourself in passion projects when your feeling the anxious burn to do paid work just to stay afloat? It can feel like an endless cycle as you see thousands of pounds weep out of your bank account with little to show for it but a box room and a the occasional Pad Thai take away.
Dieing of cancer as one of the richest, most influential men in the world, Steve Jobs pondered...
“My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.”
I think like Jobs, most of us living in the ‘Western World’ are feeling the pinch one way or another. Even if you’re cash rich, chances are you’re time poor working 40+ hours a week watching weeks slip into months and wondering where the time and your inner fire is being squandered.
So if time is so precious, fleeting and expensive,
I guess the question for the rest of us art fag mortals becomes;
How do you afford yourself quality time to pursue what you truly love doing?
Where and when can you make art for arts sake?
In the case of Rag & Bones Customs,
you buy the time with aid of favourable currency arbitrage and you get shit done in the Indian sun.